Wednesday, May 15, 2019

Case Study 1 - international marketing Essay Example | Topics and Well Written Essays - 500 words

Case Study 1 - international marketing - Essay ExampleThey hence seek out characteristics, much(prenominal) as prestige-oriented attitudes or general lifestyle, and then develop advertising and unified communications strategies to meet these needs. It is segmentation and then response to market identification using language that would be accepted by these groups. Divide and conquer segments must(prenominal) be revisited to ensure relevance (Schwarz, 2007, p.1). Question 2 This paradox fits into Acers strategy as it is recognized that global markets ar products and local markets are people. There is no standardized method of achieving marketing success due to the fact that people crosswise the globe, even if they have similar demographic traits, will not have the same buying behaviors. Businesses that count they can use standardized advertising and communications principles are engaging in paradoxical thought (sagepub.com, 2007). Local markets can be easier identified with and segmented while global markets are more problematic to define. Acer spent a great deal of time learning Chinese buyer behaviors, such as feelings about product reputation, that helped standardize segmentation and ad strategies in this specific culture. Globally, however, Acer must adapt these principles to meet unique market needs.

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