Thursday, May 23, 2019

Educational Theories And Learning Styles On Teaching Practice

The procedure of thought and encyclopaedism has proved to be absorbing and interesting for m just about(prenominal) philosophers, faculty members and scientists for centuries. delinquent to psychological and neurological research, grounds has been gathered about usage of tidings and the encephalon s operation. acquire, both formal and informal, occurs all(a)(prenominal) twenty-four hours and there ar many definitions depicting its procedure. These definitions vary harmonizing to theoretician s ain positions and attacks towards larning ( Pritchard, 2009 ) .When achievement, persons frequently choose to utilize or accommodate a prefer suitable acquisition manner. thither are many defined acquisition manners and one manner of happening out which manner is the 1 that an person prefers, is by replying and measuring a identifying manner questionnaire. Depending on consequences, scholars are being described in assorted footings such as ocular, reflector, pragmatist and many more( prenominal). Not all theories provide questionnaires or trials to military post learning penchants. These theories, for illustration Gardner s Multiple Intelligences, are, how ever, utile tools assisting recognise directries of strengths and failings.In this assignment I discuss assorted larning theories and how they are relevant to professional and own(prenominal) pattern. I present a scope of larning styles/theories and sketch their chief points, for illustration Myers-Briggs Type Indicator, Visual, Audio, Kineasthetic acquisition manner, Gardner s Multiple Intelligences and Goleman s Emotional Intelligence. I contrast assorted larning manners and look how they are implemented into the national course of field of operation. I assess how realistic it is to use the acquisition manners in pattern and I besides reflect on my ain pattern and experiences.Learning manners and theoriesA acquisition opening, possibly more ladd with grownup acquisition and staff employment, that iden tifies and classifies assorted personal qualitys, is Myers-Briggs Type Indicator ( MBTI ) . The theory originates from thoughts of Carl Jung and it identifies four penchant graduated tables, they are Extraversion ( E ) / Introversion ( I ) , maven ( S ) /iNtuition ( N ) , Thinking ( T ) /Feeling ( F ) and Judgement ( J ) /Perception ( P ) . By uniting the four letter of severally penchant the personality type is established. In entire, there are 16 strong types that describe single penchants ( Myers, I. Briggs, 1995 ) .Some critics of MBTI are speedy to prefigure out that the descriptions of different personal types are excessively obscure, general and some convergence ( Bayne, 1997 ) . surplusly, assorted factors that can act upon persons when replying inquiries need to be considered, such as Have they got old experiences of specific state of affairss when depicting their behavior and actions? How many experiences can they compare? How do they experience that peculiar twenty- four hours? Is at that place a possibility of a wages when falling into a certain class? ( For illustration publicity ) . Who is traveling to be reexamining questionnaires, employer or an outside position? Are consequences traveling to act upon any alterations in current occupation place? Are persons traveling to be stereotyped? Are they traveling to be encouraged to move with their strengths and non given chance to transgress their failings?Despite the defects, the MBTI enables people to derive a better apprehension of themselves and how other people return and act with each other. It is besides of import to retrieve that each peculiar personal type is as of import and utile as the remainder of them, and that there is no right, incorrect or better type.Another theory, strongly promoted by the Department for Education and Skills ( 2004 ) , is the Visual, Audio, Kinaesthetic ( VAK ) larning manner. One manner of happening out which manner is the 1 that an single prefers is by re plying and measuring a learning manner questionnaire. These penchants can be ocular, audile, kinesthetic, or sometimes a blend of two or trey manners.The VAK acquisition manner is supported by many pedagogues who are provided with valuable apprehension of what larning manner is preferred by an person, which larning environment enables the bookmans to spread out their acquisition and, which learning schemes provide a balance of chances for the pupils.However, there are besides many professionals who argue that formal VAK trials are misdirecting for instructors. Alternatively of pulling attending to how kids learn and how assorted facets can act upon their acquisition, the theory has led to pupils being labelled as peculiar types of scholars. Many theoreticians, including Dunn and Dunn and Gregorc, use the VAK attack. Although, Gregorc s theoretical key was theoretically and psychometrically flawed and both of their manners should non be used at schools ( Coffield et al, 2004, pp. 31, 33 ) harmonizing to the Department for Education and Skills ( 2004 ) , both theories should be considered by schools. The writers of the VAK or VAK-uous? demonstrate, found on their study, thatRubing beneath the surface of it all, we find a instead challenging universe of accelerated and brain-based acquisition, a universe of pseudoscience, psychobabble and neurononsense. ( Bowker et al, 2008, p. 311 )Some of the theories take into history other intelligences by from lingual and mathematical accomplishments. Howard Gardner ( 1993 ) recognises assorted intelligences, originally there were seven lingual, logical/mathematical, musical, spatial/visual, kineasthetic, interpersonal, intrapersonal. He is right to believe that intelligence is non linked with IQ entirely some of his intelligences can be viewed as endowment. His theory encourages pedagogues to look beyond culture, composing and mathematics, and to reflect on and accommodate their patterns. Teachers are persuaded to concentrate on pupil s countries of strengths, to detect their accomplishments, and utilize them to actuate and raise self-pride of pupils who are otherwise classed as underachievers . The Department for Education and Skills ( 2004 ) recommends Gardner s sense modalityl of multiple intelligences to be applied to be after lessons and activities guaranting that they are inclusive for allkids, taking into history a scope of larning manners identified by instructors.However, Gardner s theory lacks research and grounds to back up this. His critic John White ( 2006, pp. 82-83 ) openly says that because it is backed byauthorization of a celebrated Harvard professor does non recollect that it is accurate and even Gardner himself admits that it is merely by opportunity that he ( Gardner ) decided to name his classs intelligences .Another theoretician that focuses on intelligence separate from IQ is Daniel Goleman. In his work he speaks of Emotional Intelligence ( EI ) . EI has become o mnipresent and is widely used in assorted countries, which proves that many grownups, every bit good as kids, can profit from utilizing Goleman s rules in pattern every twenty-four hours. Goleman ( 2004 ) identifies five cardinal rules ego and other consciousness, temper direction, self-motivation, empathy and direction of relationships. The term emotional intelligence is known worldwide and closely associated with working environment. Goleman ( 2004 ) argues that EI is more of import than IQ. For illustration when sing using a babys room practician, emotional and societal accomplishments are more of import than academic accomplishments as the practician needs to be able to associate to parents, kids, co-workers and other professionals involved in a kid s attention. Additional preparation, to guarantee that the practician has appropriate making, can be provided by employer or sought by an employee.One of the cardinal points of Goleman s response to criticisms is that he is non cov ering a new theory save a topic that has been studied for old ages under personality research. The theory was originally introduced by Jack Mayer and motherfucker Salovey, whom Goleman seldom references in his work. He uses the term emotional intelligence excessively loosely as he besides includes facets of personality and behavior. Even so, many schools in the United States of America hold successfully incorporated programmes on emotional intelligence in their course of study and have been running them for a decade ( Gilbert, 2008 ) .Both, Goleman and Gardner, suggest that non merely academic accomplishments, such as authorship and reading, but besides other intelligences are character of the acquisition procedure. They suggest the intelligences are every bit of import, and need to be considered when organizing inclusive acquisition environment for kids andgrownups.With the Department for Education and Skills ( DfES, 2004 ) and the Office for criterions in instruction ( Ofsted , 2006 ) advancing personalised tailored larning for all pupils and raising criterions, pedagogues are put under force per unit area to guarantee that larning demands of all pupils are met. DfES ( 2004, unit 19, p. 2 ) provinces that theory of larning manners is based on tried and tested techniques and draws on academic research and the experience of rehearsing instructors . However, the unit 19 was withdrawn in 2007.Assorted larning theories offer their ain account of a learning manner, their point of position and frequently besides a formal trial or questionnaire. They all promise positive consequences and an account why a scholar prefers a peculiar acquisition manner. It is so up to a instructor to happen ways how to implement the national course of study that best suits the scholar. However, harmonizing to Susan Greenfield ( 2007 ) the pattern is nonsense from a neuroscientific point of position and she stresses that after 30 old ages of educational research, there is no inde pendent grounds that any learning manner stock list has any direct educational benefits.Evaluation of my pattern and past experiencesFor me, the most important facet of this assignment was the whole construct of larning manners and theories. Initially, I did non cognize much about the topic and I found it more and more absorbing as I continue in my reading. Previously, I tell apartd that kids s larning penchants can be monitored through elaborate observations and ratings, I was able to concentrate on kids s strengths and failings. I think that observations are every bit of import as questionnaires but I besides realise that they are more trot consuming, which was seldom an issue for me as I have merely antecedently worked with little groups of immature kids. Having analysed assorted larning manners I now wonder how utile they are to my pattern. I realise that kids s different attacks to larning demand to be recognised. However, I am non confident about benefits of assorted larning manners to kids sacquisition, particularly after reading Coffield s critical points of position that arose from his research.In my pattern I have ever believed that advancing empathy and positive attitudes amongst kids would understate unwanted behavior, hence, supplying a composure and enkindle learning environment. As kids grow they become cognizant of their ain feelings and responses they receive when exposing a peculiar emotion. By furthering empathy, instead than sympathy, kids and grownups can derive a better apprehension of each others feelings and emotions, what triggers them, how to command and cover with them. I would non travel every bit far as stating that these facets should be classed as intelligences , they are, in my sentiment, more associated with personal/social accomplishments and behavior, therefore holding an impact on larning attitudes. A theoretician who recognised empathy as an of import portion in kids s acquisition and ripening was Carl Rogers. He ident ified that non merely kids but besides grownups need to experience valued, respected and treated with fondness. Rogers ( 1989 ) speaks of unconditioned positive respect, intending that parents and others, who play of import portion in a kid s life, accept and love a child/person for what they are no affair their actions and behavior. To make emotionally warm environment where all kids are accepted but besides going more effectual in interpersonal relationships, instructors need to expose empathetic apprehension and drop dead openly and candidly.Learning manner questionnaires and my acquisition attitudesBy finishing one of VAK self-assessment questionnaires I identified that my preferable learning manner was a ocular 1. On contemplation, I can see elements of this manner in the manner I learn and organise undertakings as I do work best from lists and written waies. I besides write down notes and slug points when reading, fixing lessons and activities for kids or be aftering staff m eetings. I frequently use different symbols or colorss to associate up topics. I have discovered that seeing something written down enables me to do connexions quicker and retrieve information better. Harmonizing to MBTI on-line study my personalitytype codification is likely ESTJ or possibly ESTP. After carefully reexamining the results I agree with most of the consequences. I ever plan in front, I have got really good organizational accomplishments and I use them good in my professional and personal life. Although, I prefer undertakings to be done in a certain manner, I am besides willing to accept new suggestions ( see appendix A ) .Having analysed results of other trials I undertook, such as Belbin s Self-perception Inventory and Honey and Mumford questionnaire, I discovered new facets of myself and I identified forms that are dominant in my personal penchants. Furthermore, it confirmed that I am economic and dependable, and I like construction and modus operandi. However, I am introspective, I do non like role-play in forepart of looker-ons, I am loath to depute ( which was commented on in an assessments by my old employer ) and sometimes I do non react to new thoughts. Additionally, I do non like being rushed though I seem to work better under force per unit area. I besides stand by my determination or position if I am certain that I can back up it with a valid statement.The rating was helpful as it made me cognizant of my preferable learning mode but besides encouraged me to admit, see and develop other manners, as on many occasions I have expected people to portion my acquisition penchants.As a following measure, I need to utilize the cognition of my larning attitudes in my surveies and implement my study program . I have devised a new structured timetable and monthly program, which enables me to clearly see my marks. I made certain that I allowed myself a sufficient sum of clip for library research, visits and reading and I besides took into history clip that I spend set abouting online research. Equally, I made certain that I took regular interruptions and I besides allocated clip for regular exercising.It has been a twosome of old ages since I completed degree three in Children s Care, Learning and Development, and the return to instruction was exciting but besides a nervous measure. I was cognizant that the surveies were traveling to be more demanding. Rather than roll uping grounds and information, edifice portfolio and being assessed at work every bit required in the yesteryear, future surveies would bebased on thorough grounds based research and personal and professional contemplations. Having admit strengths and identified failings, I now feel that I can utilize them to my advantage. In the past I learned how to cover with unfavorable judgment, which I did non ever take good, but being cognizant of this encouraged me to work on my accomplishments. Now I use unfavorable judgment to my benefit and expression at it from a positive angle as a tool to better myself.DecisionIn decision, the chief rule that we are all different to each other, and that we develop and learn in a different manner is still core. The cognition of assorted larning manners provides instructors and practicians with utile information on how to heighten kids s acquisition. The instructors are so able to be after lessons and organise activities suiting assorted larning manners that consequences in a lesson that engages all of the pupils in the category. Pritchard ( 2009, p. 43 ) provinces that Learning manners are non fixed traits which an person will ever expose . There are many factors that can act upon scholar, therefore do a alteration of a learning manner.As this assignment shows, every acquisition manner and its theory have its dedicated protagonists and house critics. It is up to pedagogues to happen a balance and guarantee questionnaires and trials do non overpower kids.When utilizing questionnaires to set up acquisition m anners, it is of import to retrieve that consequences are non one hundred per cent accurate and some questionnaires are easy to forge. Nevertheless, they are practical tools to assist persons happen out more about their strengths and failings. However, clip and resources should non be wasted on measuring consequences that whitethorn hold an insignificant or no impact on pupils acquisition. Besides there is a certain sum of hazard of kids being confused with assorted labels and attacks, which may alter as students leave school scenes. Alternatively, a broad assortment of learning methods and an apprehension of an person s needs consequences in a category environment that is inclusive, appealing and that makesscholars aware of their ain qualities. Most significantly, kids should comeout of a school system as whole complete scholars able to dispute and accommodate assorted attacks to larning. They should derive an apprehension of what their strengths are and how to utilize them so th ey can maximize their possible, and be cognizant of their failings and how to better and better themselves.Word count 2706

Wednesday, May 22, 2019

Part Five Chapter VII

XIIHalfway tidy sum his packet of Rolos, Robbie became extremely thirsty. Krystal had not bought him a drink. He climbed off the bench and crouched down in the warm grass, where he could still see her forbiddenline in the bushes with the stranger. After a while, he scrambled down the bank towards them.M thirsty, he whined.Robbie, arse around out of it screamed Krystal. Go an sit on the benchWanna drinkFuckin go an wai by the bench, an Ill gerra drink in a minute Go way, RobbieCrying, he climbed back up the slippery bank to the bench. He was accustomed to not being given what he regarded, and disobedient by habit, because grown-ups were arbitrary in their petulance and their rules, so he had learned to seize his tiny pleasures wherever and whenever he could.Angry at Krystal, he wandered a little way from the bench along the road. A man in sunglasses was walking along the pavement towards him.(Gavin had forgotten where he had parked the car. He had marched out of bloody shames an d walked straight down church service Row, whole realizing that he was corpusing in the wrong direction when he drew level with Miles and Samanthas house. Not wanting to pass the Fairbrothers again, he had taken a circuitous route back to the bridge.He adage the boy, chocolate-stained, ill-kempt and unappealing, and walked locomote(prenominal), with his happiness in tatters, half wishing that he could have gone to Kays house and been silently cradled she had ever been nicest to him when he was miserable, it was what had attracted him to her in the first place.)The rushing of the river increased Robbies thirst. He cried a bit more as he changed direction and headed away from the bridge, back past the place where Krystal was hidden. The bushes had started shaking. He walked on, wanting a drink, then noticed a hole in a long beat on the left of the road. When he drew level, he spotted a playing field beyond.Robbie wriggled through the hole and contemplated the wide green space with its spreading chestnut tree and design posts. Robbie knew what they were, because his cousin Dane had showed him how to kick a football at the play park. He had never seen so much greenness.A woman came striding across the field, with her arms folded and her head bowed.(Samantha had been walking at random, walking and walking, anywhere as long as it was nowhere near Church Row. She had been asking herself many questions and coming up with fewer answers and one of the questions she asked herself was whether she might not have gone too far in telling Miles about that stupid, drunken letter, which she had sent out of spite, and which seemed much less(prenominal) clever now She glanced up and her eyes met Robbies. Children often wriggled through the hole in the hedge to play in the field at weekends. Her own girls had through with(p) it when they were younger.She climbed over the gate and turned away from the river towards the Square. Self-disgust clung to her, no matter how har d she tried to outrun it.)Robbie went back through the hole in the hedge and walked a little way along the road after the striding lady, but she was soon out of sight. The half-packet of remaining Rolos were melting in his hand, and he did not want to put them down, but he was so thirsty. Maybe Krystal had finished. He wandered back in the opposite direction.When he reached the first patch of bushes on the bank, he saw that they were not moving, so he thought it was all right to approach.Krystal, he said.But the bushes were empty. Krystal was gone.Robbie started to wail and shout for Krystal. He clambered back up the bank and looked wildly up and down the road, but there was no sign of her.Krystal he yelled.A woman with short silver hair glanced at him, frowning, as she trotted briskly along the opposite pavement.Shirley had left Lexie at the Copper Kettle, where she seemed happy, but a short way across the Square she had caught a glimpse of Samantha, who was the very last person sh e treasured to meet, so she had taken off in the opposite direction.The boys wails and squawks echoed behind her as she hurried along. Shirleys fist was clutched tightly around the EpiPen in her pocket. She would not be a dirty joke. She wanted to be pure and pitied, like Mary Fairbrother. Her rage was so enormous, so dangerous, that she could not think coherently she wanted to act, to punish, to finish.Just before the old stone bridge, a patch of bushes shivered to Shirleys left. She glanced down and caught a disgusting glimpse of something sordid and vile, and it drove her on.Part Five Chapter seven-spotVIIFuckin shurrup, Robbie ShurrupKrystal had dragged Robbie to a bus stop several streets away, so that neither Obbo nor Terri could find them. She was not sure she had enough money for the fare, but she was determined to get to Pagford. Nana Cath was gone, Mr Fairbrother was gone, but Fats Wall was there, and she needed to make a baby.Why wuz e in the room with yeh? Krystal shou ted at Robbie, who grizzled and did not answer.There was only a tiny amount of battery power left on Terris mobile phone. Krystal called Fats number, but it went to voicemail.In Church Row, Fats was busy eating toast and perceive to his parents having one of their familiar, bizarre conversations in the study across the hall. It was a welcome distraction from his own thoughts. The mobile in his pocket vibrated but he did not answer it. There was nobody he wanted to talk to. It would not be Andrew. Not after last night.Colin, you know what youre suppositious to do, his mother was saying. She sounded exhausted. Please, Colin We had dinner party with them on Saturday night. The night before he died. I cooked. What if Colin, you didnt put anything in the food for Gods sake, now Im doing it Im not supposed to do this, Colin, you know Im not supposed to get into it. This is your OCD talking.But I mightve, Tess, I suddenly thought, what if I put something Then why are we alive, you, me and Mary? They did a post-mortem, ColinNobody told us the details. Mary never told us. I think thats why she doesnt want to talk to me any more. She suspects.Colin, for Christs sake Tessas voice became an urgent whisper, too quiet to hear. Fats mobile vibrated again. He pulled it out of his pocket. Krystals number. He answered.Hiya, said Krystal, over what sounded like a kid shouting. Dyou wanna meet up?Dunno, yawned Fats. He had been intending to go to bed.Im comin into Pagford on the bus. We could hook up.Last night he had pressed Gaia Bawden into the railings outside the town hall, until she had pulled away from him and thrown up. Then she had started to berate him again, so he had left her there and walked home.I dunno, he said. He felt so tired, so miserable.Go on, she said.From the study, he heard Colin. You say that, but would it show up? What if I Colin, we shouldnt be going into this youre not supposed to take these ideas seriously.How can you say that to me? How can I not take it seriously? If Im responsible Yeah, all right, said Fats to Krystal. Ill meet you in twenty, front of the bar in the Square.

Tuesday, May 21, 2019

Medicare Advantage Plans Essay

According to the article, Health insurer stocks slip over achievable Medicargon good payment cuts, after a bad week at the stocks it may lead to Medicare improvement allowance cuts in 2014. That could lead to reduced polish offage or less buying externalizes for persons 65 years and older, the disabled and people who have end-stage renal disease. The Centers for Medicare and Medicaid Services said after markets closed be per person for Medicare reinforcement plans to fall more than 2 percent in 2014, a bigger drop than m both analysts who cover the industry anticipated (Associated Press, 2013).Medicare utility plans could see payment reductions topping 5 percent, considering they are also set about cuts from the health care reform and from steep federal budget cuts known as sequestration that are slated to start in March (Associated Press, 2013). Medicare Advantage plans are a key source of growth for insurers. It allows Medicare to expand basic coverage topped with visi on or dental coverage, or offer premiums lower than shopworn Medicare Rates (Associated Press, 2013). The Advantage plans help cuts costs and negotiate reimbursement with showrs to help keep costs down.A Medicare Advantage Plan is a type of Medicare health plan offered by a private comp any(prenominal) that contracts with Medicare to provide the citizen with all their Part A and Part B benefits. Medicare Advantage Plans include Health Maintenance Organizations, favourite(a) Provider Organizations, Private Fee-for-Service Plans, Special Needs Plans, and Medicare Medical Savings Account Plans. If enrolled in a Medicare Advantage Plan, Medicare services are covered through the plan and arent paid for under Original Medicare (Medicare.gov, n.d.). chthonic each plan there are different coverages. For psychometric testple under a PPO you pay less(prenominal) for use of doctors, hospitals, and other health care providers that belong in your plans network. If you choose to go elsewhere youll pay a larger premium. With an HMO, you cant get your health care from any doctor, other health care provider or hospital. You must get your care and services from providers in that network (Medicare.gov, n.d.).Per Medicare News Watch, the one-year estimated out-of-pocket costs for Medicare Advantage Plan members in 2013, including applicable copayments, deductibles, and premiums will vary from state to state. This website ranks all plans within the state and gives you an modal(a) on how more than youll play per plan whether your health is good, fair or poor. For Massachusetts, a citizen can pay anywhere from $727-6712 on average per year depending on their health status.In the West Palm Beach area of Florida, it will costs between $106-4178 a year (Hmos4seniors.com, 2013). Considering a good majority of these patients dont have much expendable income its hard to think that these prices may increase and that there will be fewer options as well. I personally know elderly and disabled on these types of plans and they have expressed that any increases will be a hardship on all of them. The health status is defined per the map below (Hmos4seniors.com, 2013) Health Status GOODRequiring occ. routine care Health Status FAIRRequiring periodic care for non-chronic conditions Health Status POOR Requiring chronic diseasecare and managementLow annual utilization- 4 Doctor office trims (in-network) 1 Urgent care visit (out-of-area) 0 Inpatient admissions 0 Home health visits 6 Prescriptions (30 day supply) 1 Vision, hearing exams 1 Dental prevention visit Moderate annual utilization- 12 Doctor office visits (in-network) 1 extremity room visit 1 Inpatient admission (5 days) 4 Home health visits 24 Prescriptions (2 per month) 1 Vision, hearing exam 1 Dental prevention visit High annual utilization- 24 Doctor office visits (in-network) 2 Emergency room visits 3 Inpatient admissions (15 days) 12 Home health visits 72 Prescriptions (6 per month) 1 Vision, hearing ex am 1 Dental prevention visitReferencesHmos4seniors.com (2013). MedicareNewsWatch.com Medicare Advantage Plan Cost Comparisons in Major Cities passim the United States. online Retrieved from http//www.hmos4seniors.com/costcomparisons.html Accessed 25 Feb 2013. Medicare.gov (n.d.). Medicare Advantage Plans Medicare.gov. online Retrieved from http//www.medicare.gov/sign-up-change-plans/medicare-health-plans/medicare-advantage-plans/medicare-advantage-plans.html Accessed 25 Feb 2013. Associated Press (2013). Health insurer stocks slip over possible Medicare Advantage payment cuts. The Washington Post, 19th February.

Monday, May 20, 2019

Case study: Authority and leadership Essay

IntroductionQuestion 1 Julies advantages and damages of belonging to a groupAs a leader, it is imperative to understand the personality differences and cultural diversity of the employees. This is one of the principal(prenominal) advantages that Julie has as a leader. She will be managing a group of people, whom she knows their strengths and weakness. She understands who amongst the employees can be able to transact particular tasks or not. The second advantage is that she understands what she has to do to motivate the employees, and foster productivity at heart the institution. Having been with these friends, she understands picturesque well their wishes, and how the company can assist in improving their morale.On the some other hand, though, the main disadvantage will be the expectation of favours from the friends. For instance, they may want to be doed in a especial(a) way, like being given more off days, increase their salaries or reduce the amount of go bad that they hav e been performing. This may interfere with their productivity or lead to some conflicts (Allen, & Judd, 2009). Secondly, how to separate friendship and line of merchandise may be a daunting task. The friends may fail to give her the respect that she deserves as a leader, which negatively affects the enduringness and discipline within the institution.Question 2 how Julie will establish herself as a legitimate authorityJulie will need to define the relationships, both at the employment and out of the institution. She should let her friends know that she is a leader of the institution, and has a duty to perform and objectives to achieve. This will ensure that her friends respect her at the workplace, and learn how to draw a line and respect the boundaries of their relationships. Secondly, Julie should let her friends know that by respecting her, they will be submitting to the institution that has employed them. Her authority comes direct from the constitution establishing the health institution, and therefore everyone has the duty to obey, and perform their duties. Thirdly, she should treat everyone fairly, regardless of whether they argon her friends or not. This will ensure that she is respected as a leader.Case contemplate 2Question 1 how to motivate oneself in the vernal positionThe new position in the workplace leads to a number of challenges. This may emanate from the fact that one is not familiar with the new environments, new systems and the capability to perform the tasks. Under this situation, the level of confidence may be affected, which on the other hand will interfere with performance. However, motivating oneself through positive attitude and thoughts will lead to productivity, and effectiveness (Bowling & Beehr, 2006). One should have the motivation to learn new tactics in the new position in order to become more competent.Question 2 motivation state of HIM staffAt the condemnation of assuming the position of director, the majority of the HIM staff had low morale that was affecting their work. This was attributed to the previous leadership that failed to focus on the growth and development of the staff members. The majority of them did not have the right skills to perform their duties, and this go along to affect their competence and motivational level.Question 3 proactive strategies to reduce conflictsFrom the podcast provided, conflicts are inevitable within an organization, but can be managed to avoid making affecting the normal operations. enhancing communication, and encouraging the employees to express their emotions are some of the proactive means that can be used to mitigate conflict in the workplace (Liu, Spector, & Shi, 2006). The managers should also be weary of the personality differences and cultural diversity, and seek to create harmony.ReferencesAllen, J. F., & Judd, B. B. (2009). Participation in decision-making and crinkle satisfaction Ideal and reality for male and female university faculty in the U nited States. Human Communication, 10(3), 157179.Bowling, N. A., & Beehr, T. A. (2006). piece of work harassment from the victims perspective A theoretical model and meta-analysis. Journal of Applied Psychology, 91(5), 998-1012.Liu, C., Spector, P. E., & Shi, L. (2007). Cross-National affair Stress A Quantitative and Qualitative Study. Journal of Organizational Behavior, 28(2), 209-239.

Sunday, May 19, 2019

Ethics in Advertisements

Ethics in advertizings advertisement is the process of communication the about persuasive merchandising message possible, to the right potential consumer of products or serve at the right time and interject, at least possible cost. ad acts as a communicating bridge between producer and consumer. With industrialization and expansion of market access, immenseness of de none is steadily on the increase in modern society. Advertising, employ media as its vehicle, is a pervasive, powerful force shaping attitudes and fashion in todays world.At times it goes beyond the traditional role of fair and truthful information and portraits obscene, undesirable and unethical scenes giving a detrimental result especi all toldy on the young population of the society. The member produce talked about various types of unethical advertisements like advertisements endorsed by children, surrogate advertizing, false and misleading advertisements and so on This article also talks about few adve rtisements which atomic number 18 ethical. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethical motive and heritage. Introduction EthicsEthics have constantly been an important aspect of every patronage activity, although the term has meant different things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising can non ignore them. Sadly, the advertising industry has rarely tutelaged to look beyond immediate merchandise objectives. The argument in the industry is that it is the governments telephone line to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business set and agencies have harmed their balance sheets.For any business, customer is very important, and businessman attempt to communicate to all their pit customers using means of communication like a dvertising and trades promotion. Advertising is a very powerful and closely commonly used tool. Definition of ethics in advertising The term ethics in business involves morality, organisational ethics and professional deontology (Isaac, cited in Bergadaa, 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful.Unfortunately, in a society where the course of action of the companies is persistent by profit targets the use of marketing communications messages may constitute a form of complaisant pollution through the potentially damaging and unintended effects it may have on consumer stopping point making (Hackley and Kitchen, 1999). Benefits of advertising Communication The organization has to attract the customer and crededate a market for its products. For this purpose, advertising is the most powerful and widely used tool for communicating mess age regarding products/services to a large target audience.To raise the standard of living In our developing economy, adverting with its micro and macro level influences, exerts vast and alter influences that have played key role in raising the standards of physical and material well be of the Indian society. To make market warring In India, one finds many innovations being introduced which has changed the market mental synthesis from sellers market, and thus the result is more competitive market conditions. Product differentiation It is a fact that advertising brings about products variety through real and psychological product differentiation.Critical evaluation of advertising though many benefits are achieved through advertisements, the ad message is becoming more and more exaggerated. To achieve competitive advantage, advertising magnifies unimportant differences, resorts to clever, tricky product promises, and claims more and more unbelievable benefits. The customer finds m any advertisements as false, deceptive, or misleading. Consumers are uncertain regarding whether or not the performance of a product purchased will in fact meet their needs.If they find that the product lacks in quality, advantage, durability etc. , as denote they competency not buy it again, and develop an aversion to every other product of that company. Unethical advertising Advertisement is considered unethical in the following situations When it has degraded or underestimated the substitute or rivals product. When it gives false or misleading information on the value of the product. When it fails to give useful information on the possible reaction or side effects of the product. When it is immoral. Ways of misleading the consumersMany a time, traders entice the customers into their stores by advertising goods at a very low monetary value, solely they stock only a handful of such sale items in the store. When the advertised goods are sold out, consumers are steered towards the higher-priced stock or lower quality goods. gross r planeue agreement unfold should be for a control period. Advertisement should declare that sale offer is for a limited time period. The period of the offer should be made clear in the advertisement only when the advertised goods are available for a limited period or stocks are limited.Traders often offer unimportant price reduction. To illustrate, a trader may advertise that the price of product is reduced to Rs. 99. 95, when the normal selling price is Rs. 100. The trader must include the normal selling price and rebateed price in his offer . The trader sale offer is misleading if the trader claims the product is beneath cost, when the price is not below cost after discounts, rebates and other allowances it is misleading if the trader simply shows a fictitious higher price as normal selling price in the advertisement.Advertisement must clearly indicate the append price of goods or services. All price comparison must be truth ful and must not intentionally or unintentionally mislead the consumers. Under the honorable Trade Practices Act, retailers have an obligation to hear that they do not mislead or make false representations to customers with respect to price of the goods. The consumers who shop almost and compare the prices of various products are less likely to be deceived by misleading claims consumers should also be aware of what is a reasonable price of goods and not take any advertised discounts at panorama value.While many sales are legitimate or genuine, the consumers should not get attracted to such sales offers i. e. , Hurry very few days remain for sale. The consumers should be aware of what to expect when retailers place items on sale and how to avoid being misled by discount advertisements. A marketer should take care to ensure that when goods or services are advertised to be available at a discount or as being on sale, it is a genuine discount or sale. Categories of advertisements Pe rsonal ethics Business ethics Human valuesSocietal ethics Personal ethics Advertisements which shows impact on personal feelings and relations are divided into twain categories viz. , ads which convey personal ethics and which do not. Advertisements which convey personal ethics are HDFC life insurance This ad tells about personal alliance between father and his daughter. Surf Excel This ad conveys the students affection towards his teacher. Advertisements which do not convey personal ethics are Mentos This ad shows declining respect of a student towards his teacher.Close up This ad degrades the value of friendship. Business ethics Advertisements which follow the business rules and values are divided into two categories viz. , ads which follow business ethics and which do not. Advertisements which follow business ethics are Clinic all clear This ad follows business ethics by only promoting its product. Horlicks This ad promotes its product by exhibiting its product. Advertisements which do not follow business ethics Adwars which come under this category are Coke vs pepsi Rin vs surgeHuman Values Advertisements which shows world nature, cultureand behavior are divided into two categories viz. , ads which convey human values and which do not. Advertisements which convey human values are Airtel This ad features its promotions by showing the importance of togetherness. Fair and lovely This ad shows the importance of human values. Advertisements which do not convey human values are Dairy milk silk This ad features its promotion by degrading the importance of culture Fair and lovely This ad shows the impact of beauty on culture Societal ethics Advertisements which shows responsibilities towards society are divided into two categories viz. , ads which convey societal ethics and which do not. Advertisements which convey societal ethics are Tata tea This ad shows the need of public participation and importance of politician towards society Pulser madness This ad mainly concentrates on promoting itself rather than safety Idea This partly conveys societal ethics but donot concentrate on the applicability of it There are many other advertisements which show concern towards the society. slightly of them are Aircel, which has taken an initiative to save our national animal by the campaign save our tigers stopping point Reputable companies and advertising agencies avoid telling lies. They realize the cost of being caught. A dent in trust can prove to be much costlier than the failure of an ad campaign or for that matter, even a brand. The challenge before advertisers and agencies is to ensure that ads reflect our values. We must endeavor to see that advertising does not remain a dirty word.

Saturday, May 18, 2019

Agency Problem Essay

Financial Management (Agency problem) Prep atomic number 18d by Sami Hassan Saeed Singabi August 2008 Introduction Economic scientific discipline teaches us that due to their inseparable needs, individuals make up subjective preferences, and hence different interest. Occasionally different subjective interests give rise to conflicts of interest betwixt contracting partners. These conflicts of interest may settlement in turn, in one or both parties undertaking actions that may be against the interest of the some other contracting partner.The autochthonic reason for the divergence of objectives between managers and sellholders has been attributed to separation of takeership (shareholders) and defend ( perplexity) in corporations. As a consequence, substance problems or principal-agent conflicts exist in the solid. Agency theory deals with such problem. Agency theory is concerned with how these representation problems affect the form of the contract and how they house be minimized, in particular, when contracting parties are variously assured (or uncertain). Agency problemA problem arising from a conflict of interest between principals such as investors and agents acting for them, such as brokers or managers. Agency problem refers to a conflict of interest arising between creditors, shareholders and management because of differing goals. It exists due to problems in corporate governance. A typical problem is that of senior management of a play along, who are keepingd with running the credit line in the interests of shareholders choose instead to operate to maximize their own interests. A simple example is the hired anager who fills his pockets at shareholders expenses. For example, an office problem exists when management and shareholders have contrast ideas on how the company should be run. Agency problems that arise in a corporation have troubled economists for some time. There are a number of mechanisms that have been utilise to try and reduce these influence problems. Many of these mechanisms try to link the managers compensation to the exercise of the star sign. Typical examples include performance shares, restricted stockpile grants, and executive stock options.This dissertation is an empirical study of whether the use of executive stock options has in fact reduced the influence problems between managers and stockholders. In this dissertation, two different testing methodologies are used to address the agency problem reduction issue. One methodology looks at some probative event such as a merger or divestiture to see if an executives guardianship of stock options affect what decisions are made. For example, do larger holdings of stock options motivate managers to take on riskier investments? By increasing the risk of the firm, managers can increase the value of the stock options.A nonher question of interest is whether in taking on risky investments do executives increase the leverage of the firm? By incr easing the leverage of the firm, the executive might increase the risk of the firm and thus the value of the option holdings. An agency descent An agency relationship arises whenever one or more individuals, called principals, hire one or more other individuals, called agents, to perform some service and then delegate decision-making authority to the agents. The primary agency relationships in business are those - (1) Between stockholders and managers and 2) Between debt holders and stockholders. These relationships are not necessarily harmonious indeed, agency theory is concerned with so-called agency conflicts, or conflicts of interest between agents and principals. These relationships are not necessarily harmonious indeed, agency theory is concerned with so-called agency conflicts, or conflicts of interest between agents and principals. Expansion increase effectiveness agency problems, if you expanded to additional locations you could not physically be at all locations at the similar time.Consequently, you would have to delegate decision-making authority to others. Creditors can protect themselves by (1) Having the loan secured. (2) Placing restrictive covenants in debt agreements. (3) They charge a higher than normal interest rate to compensate for risk. Agency cost A attribute of internal cost that arises from, or must be paid to a manger acting on behalf of shareholders. Agency cost arises because of core problems such as conflicts of interest between share holders and management.Shareholders wish for management to run the company in away that increases shareholders value, but management may wish to grow the company in away that maximize their personal power and wealth that may not be in the best interest of shareholders. Agency costs are inevitable within an organization whenever shareholders are not completely in charge the cost can usually be best spent on providing proper material incentives and moral incentives for agents to properly execute the ir duties, thereby aligning the interests of shareholders (owners) and agents.The principals (the shareholders) have to find shipway of ensuring that their agents (the managers) act in their interests. This means incurring costs, agency costs, to (a) monitor managers behavior, and (b) create incentive schemes and control for managers to pursue shareholders wealth maximization. Various methods have been used to try to align the actions of senior management with the interests of shareholders, that is, to light upon goal congruence. Linking rewards to shareholder wealth improvements Owners can grant directors and other senior managers share options. These ermit the managers to bargain for shares at some date in the future at a price, which is fixed in the present. If the share price rises significantly between the dates when the option was granted and the date when the shares can be bought the manager can make a fortune by buying at the pre-arranged price and then selling in the mar ket place. The managers under such a scheme have a clear interest in achieving a rise in share price and thus congruence comes about to some extent. An substitute method is to allot shares to managers if they achieve certain performance targets, for example, growth in earnings per share or return on shares.Sackings The bane of being sacked with the accompanying humiliation and financial loss may boost managers not to diverge too far from the shareholders wealth path. However this method is seldom used because it is often difficult to implement due to difficulties of making a coordinated shareholder effort. Selling shares threat and the take- over Most of the large shareholders (especially institutional investors) of quoted companies are not prepared to put large resources into monitor and controlling all the firms of which they own a part.Quite often their first response, if they observe that management is not acting in what they regard as their best interest, is to sell the shar e rather than intervene. This will result in a lower share price, making the raising of funds more difficult. If this process continues the firm may become vulnerable to a merger bid by another group of managers, resulting in a loss of top management posts. Fear of being taken over can form some sort of backstop position to prevent shareholder wealth considerations being totally ignored. collective governance regulations There is a considerable range of legislation and other regulatory pressures (e. g. the Companies Act) designed to encourage directors to act in shareholders interests. Within these regulations for example, the board of directors is not to be dominated by a mavin individual acting as both the chairman and chief executive. Also independently minded non-executive directors should have more power to represent shareholder interests in particular, they should predominate in decisions connected with directors remuneration and auditing of firms accounts.Information flow T he accounting profession, the stock exchange, the regulating agencies and the investing public are endlessly conducting a battle to encourage or force firms to release more accurate, timely and detailed selective information concerning their operations. An improved quality of corporate accounts, annual reports and the availability of other forms of information flowing to investors and analysts such as company briefings and press announcements help to monitor firms, and identify any wealth-destroying actions by wayward managers early. Conclusion dispel ownership of publicly held companies reduces the owners ability to monitor managers because they would have to bear the full monitoring costs objet dart gaining only a small marginal benefit. Managers may therefore act to maximize their wealth through and through personal use of corporate assets, stock manipulation and sub optimal decisions at the owners expense. Thus agency theory practical mechanism is weak, because it is unable t o provide practical conclusions with regard to agency problems. References 1. Wikipedia, the surplus encyclopedia. htm 2. www. referenceforbusiness. com 3. Financial-dictionary. The free dictionary. com

Friday, May 17, 2019

Colony Collapse Disorder

The sound on dependance topple disorder Denise Collins According to the National Geographic News website, the national making love bee population has decreased 50% in as m any years (Roach, 2004). Many reasons argon blamed for the decrease in dear bee verse including diseases and pesticides. Scientists carry given the decline in h unitaryy bee population phenomenon a name, Colony Collapse Disorder. musical composition some experts maintain that Colony Collapse Disorder is a nuisance and not a catastrophe, it is a serious problem adverting domestic passion bees worldwide. Colony Collapse Disorder is a phenomenon affecting domestic and wild h iodiney bee colonies worldwide.Basically what is adventure is worker bees be leaving the hive away and not coming back but disappearing. there are warning sign ons of a hive on the verge of collapse. Queen bees are seen outside of the hive is one warning sign of impending collapse. Another is juvenile bees making up the workforce. The juvenile bees are not capable of caring for the larvae. Bees also pass on not eat their own stores. Once a hive has collapsed, the hive appears to be abandoned by adult bees with young still in the hive. After a hive has collapsed, some of the bees predators, like wax worms, will not invade the hive (Eccleston, 2007). pic The New York Times, 2007 single considerd cause of this disorder is bees being infected with micro-organisms. These micro-organisms might be affecting the bees immune corpse (Barrionuevo, April, 2007). Most questioners are blaming a parasite for the heavy decline in the bee population. The parasite, varroa touch modalitys, is a blood-sucking mite that hitches rides on worker bees backs. Once the mites are in the hive, the female mites bury themselves into the bottom of brood cells. The female mites whence feed on the larvae and lay their own eggs (Bejamin, 2008). Once a colony is infected with this mite the colony an collapse within a few days (Latham, 2 008). This still does not explain why the bees leave and do not return or why at that place are few slain bees in the collapsed hive. just about researchers believe that since almost all the cases of Colony Collapse Disorder have occurred among commercial-grade-grade bee keepers that the problem must be with the beekeeping practices (Eccleston, 2007). champion possible cause is the use of pesticides on commercial crops. This could be a reason it appears that most of the commercial bee keepers are showing problems with Colony Collapse Disorder. The make to our everyday life would reach into all areas.First, the shrinking bee population would affect our grocery lists. We would lose sweeten followed by most fruits and vegetables. We would no longer have cotton. Animals that are dependent on grain would hump next. With the loss of cows, goats, and other milk giving live stock, cheese, milk, ice cream, and other dairy products would be eliminated from our diets. One would also h ave to take into consideration of the life saving medicines that are made from botanicals (Barrionuevo, April, 2007). Presently there is research being done all over the United States and the world look for a effect to this problem.A researcher with the state of Pennsylvania is looking at the possibility of an immune suppression grammatical case of disease that is affecting the honey bees. This disease is being compared to the AIDS disease in pityings (Barrionuevo, February, 2007). Pesticides have been considered for controlling the mites believed to be afflicting the honey bees. There are risks with using these pesticides. Keeping this in mind, researchers are looking for alternatives to using pesticides. One possibility is a fungus that only attacks the mites and not the bees. The problem researchers are faced with is how to familiarise the fungus into the hives (Roach, 2004).Robbin Thorp, an emeritus professor at UC Davis, has suggested using other bee species to do the work of the honey bees (Nielsen, 2006). notwithstanding others say that commercial farming has destroyed the honey bees natural habitat through weed innocuous farming and pesticides. To rectify that, new habitats enquire to be created and protected (Nielsen, 2006). Spanish researchers have recently announced they have prime the cause of Colony Collapse Disorder. The scientists are suggesting that the honey bees are being attacked by a fungus called Nosema ceranae. Through further testing of infected hives, the researchers may have also found a cure.Simply enough, an antibiotic has been found to be effective in curing the colony (Ford, 2009). I believe that to a greater extent research studys to be done to further evaluate the Colony Collapse Disorder. We need to make sure that all possible causes have been checked and rechecked. There could be more than one cause to the devastating disorder. There could also be more than one remedy to the problem. The jump event that take to be consummate is do extensive study of the both the wild and domesticated honey bee. This study of both types is to be done to see why commercial honey bee colonies are unnatural more often than wild hives.A healthy hive needs to be quarantined for the control. When a colony is suspected of being on the verge of collapsing, miniature transponders will be attached to worker bees to slash its movements. Every aspect of the honey bees life needs to be studied and documented. The first sign of a colony in danger of collapse needs to be documented. When a remedy is found it can be treated as soon as possible. This step needs to be completed as quickly as possible before it becomes critical. I am estimating a time trammel of 12 to 18 months to gather info, analyze the data, and distribute the findings.The next step is to interview commercial and hobbyist bee keepers and to record book their observations. Since they are working with their bees on an everyday basis, they would be more apt to see subtle changes to their hives. This would be like a mothers relationship with her child. This step can be done in conjunction with the first step. This step should take three to six months to complete this part of the plan. The third step is to educate bee keepers on what to look for in their hives. The bee keepers need to be able to recognize the initial signs that one of the hives is line of descent to collapse.Education will be the key in solving this problem. Education should be an ongoing process. There will need to be not only pamphlets and manuals to distribute, but the county agriculture extension offices need to proffer training to both commercial bee keepers and hobby bee keepers. This way the keepers can identify symptoms in the early stages. Flyers need to be distributed into the communities. The public can be alert of the bees that have transponders. The flyers will contain information on where to report bees that are found with the transponders.If this pl an is followed as laid out, a solution should be found within two years. The benefits for following this plan would be to find a solution and implement it to lay aside the honey bees. To save the honey bees would be to save our way of life. Educating the bee keepers will help to keep track of the progress being made. Communication with the bee keepers will allow researchers to track any new symptoms or outbreaks of Colony Collapse Disorder. Challenges for my plan will consist of not being able to control the accuracy of the data collection from the bee keepers.I would have to trust that the keepers are keeping accurate records. Another challenge would be to secure the necessary funding to keep research going for two years. The federal government will need to provide the funding for the research through grants. I will also need a moderate sized science lab to perform the necessary testing of bees and hives. Funding can provide for the lab or the government can provide us with a lab in a central location. The commercial growers need to commit to helping the commercial bee keepers with observations of the bees.When transponders are attached, commercial growers need to help with kettle of fish the bees that leave the hive and do not return. The commonplace public should become actively involved in reporting found transponder bees. Private citizens could be contracted to create habitats that are conducive to improving the numbers of honey bees. Flower gardens planted with plants that are favored by the honey bees and not treated with any pesticides can be created by both the public and the local governments. Colony Collapse Disorder is everyones concern not just commercial bee keepers or commercial growers.The global community should be aware of any and all evidence of potential out breaks of Colony Collapse Disorder. Information on the research being done is to be shared with other countries that are dependent on honey bees. While some experts maintain that C olony Collapse Disorder is a nuisance and not a catastrophe, it is a serious problem affecting domestic honey bees worldwide. The occurrences of Colony Collapse Disorder are quickly spreading worldwide at epidemic rates. This disorder affects honey bees and the hives. Honey bees are important for more than just food.In order to control or even stop this epidemic there needs to be research done on the causes of the disorder. There then needs to be education for the keepers, growers and general public. In the end, it is the worlds responsibility to solve this issue or hunger will affect more than third world countries. Botanical compounds used in medicines will disappear. At some point, the human race will have to face extinction. Lets not let it happen without a fight. Barrionuevo, Alexi (February 27, 2007). Honeybees Vanish, Leaving Keepers in Peril. The New York Times, Retrieved from http//www. nytimes. com/2007/02/27/business/27bees. tml? pagewanted=1&ei=5088&en=3aaa0148837b8977&e x=1330232400&adxnnl=1&adxnnlx=1245258136-9BkLxjVu7rXlI15p1S/g Barrionuevo, Alexei (April 24, 2007) Bees Vanish and Scientists Race for Reasons. The New York Times, Retrieved from http//www. nytimes. com/2007/04/24/science/24bees. html Bejamin, Alison and McCullum, Brian (June 25, 2008). As mystery plague peril to wipe out bees, scientists reveal our survival depends on them. Mail Online, Retrieved June 10, 2009 from http//www. dailymail. co. uk/sciencetech/article-1028560/As-mystery-plague-threatens-wipe-bees-scientist-reveal-survival-depends-them. htmlEccleston, Charles H. (2007). The case of the disappearing honeybees An environmental harbinger? , Wiley InterScience Ford, Matt (April 16, 2009) A cure for colony collapse. arts technical. Retrieved June 15, 2009 from http//artstechnica. com/science/news/2009/04/a-cure-for-colony-collapse. ars Latham, Marc (September 26, 2008). Global Bee Deaths peril Foods. Suite101. com, Retrieved June 3, 2009 from http//zoology. suite101. com/ar ticle. cfm/bee_deaths_threaten_essiential_ Foods Nielsen, John (October 18, 2006) Declining Bee Population Threatens Major Growers NPR. Npr, Retrieved June 10, 2009 from http//npr. rg/templates/story/story. php? storyId=6299480 Roach, John (October 5, 2004). Bee Decline May Spell End of Some Fruits, Vegetables. National Geographic News, Retrieved from http//news. nationalgeographic. com/news/2004/10/1005_041005_honeybees. html The New York Times. (April 24, 2007). Graph of states that are reporting colony Collapse disorder as of March 2007 Disappearing Bees. Retrieved June 17, 2009 from http//news. nationalgeographic. com/news/2004/10/1005_041005_honeybees. html Watanabe, Myrna E. (May, 2007). Bee Seige. Bioscience, 57(5), 464. Doi 10. 1641/B570516